How to Build a Lead Tracker Your Sales Team Will Not Abandon
Most lead trackers get abandoned within two weeks. Here is how to build one that your team will actually open, update, and use to close more deals.
For businesses with unusual sales motions, a custom CRM often beats an off-the-shelf tool that needs heavy customisation. Real estate transactions, healthcare patient journeys, complex B2B sales: these earn a tailored build. We design and build it on a stable foundation, document it fully, and hand over complete ownership.
What you get
What is included.
Full discovery and detailed process mapping before a single line is written.
Custom data model and pipeline design built around your real commercial workflow.
Built on a stable foundation: proper data models, clean code, readable by any developer.
Integrations to ad accounts, Google and Meta lead forms, calendar, WhatsApp, and email.
Automated lead routing, assignment rules, and follow-up trigger sequences.
Full technical documentation, team training, and complete ownership transfer.
Maintenance plan included so you are never dependent on us to keep it running.
How we do it
Three steps. No mystery.
Process mapping and specification
Full documentation of every stakeholder, every data point, every integration requirement, and every edge case your off-the-shelf tool cannot handle. The specification is the build contract.
Build on a stable foundation
Proper data model, API integrations to ad accounts, calendar, WhatsApp, and email, and clean code that the next developer can read. No shortcuts that create maintenance debt six months later.
Handover and documentation
Complete technical documentation, team training, and a maintenance plan you can action independently. You own what we build. You are never dependent on us to run it.
Other services
Landing Page Creation
Pages engineered for one outcome. Not websites pretending to be landing pages.
Performance Ad Campaigns
Meta and Google ads that pay back, then some.
Influencer Marketing
Creators that move the needle on your category.
Offline Lead Generation
OOH, radio, print: measured like digital.