- Lead delivery to your CRM, WhatsApp, or Google Sheet, as agreed.
- Real-time lead notifications to your sales team.
- Replacement for any invalid, duplicate, or out-of-spec lead, no argument.
- Full tracking dashboard visible to both sides.
Pure pay-per-lead. You define what counts as a lead, we agree a per-lead price, and you only pay for leads delivered into your CRM, WhatsApp, or agreed system. Higher unit cost than a retainer, but zero financial risk if we cannot perform. We carry the exposure, not you.
- Per-lead pricing is higher than flat-fee equivalent because we carry the performance risk.
- Lead definition must be objective, documented, and agreed before engagement starts.
- Businesses with proven unit economics who want to remove performance risk entirely.
- Sales teams with the capacity and speed to handle consistent lead volume.
- Verticals where leads are easy to define and qualify objectively.
Before you commit
Frequently asked.
What exactly counts as a lead?
We agree the definition before the engagement starts. This is typically a form submission, WhatsApp message, or inbound call that matches a pre-agreed profile. Leads that do not match are not counted or charged.
What happens to invalid or duplicate leads?
They are replaced, no argument needed. We operate from a shared dashboard so both sides see every lead and its disposition. Disputes are rare because the criteria are agreed and documented upfront.
Why is CPL pricing higher than a flat retainer?
We carry the delivery risk. If we do not generate leads, we do not earn. The premium reflects that exposure. For businesses with strong unit economics who want zero risk, CPL is the right model.