Privacy Policy

This Privacy Policy explains how Zane, a sole proprietorship operating under the brand name Pipelines (“we”, “us”, “our”), collects, uses, stores, and protects information about you when you visit pipelines.in (“the Website”) or engage us for services.

This policy is published in compliance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023. By using the Website or submitting any form, you acknowledge that you have read and understood this policy.

1. Who we are

Zane is a founder-led lead generation agency based in Faridabad, Haryana, India. We build inbound lead systems for businesses across eight industries. All data processing activities described in this policy are carried out by or on behalf of Zane.

For all privacy-related queries, write to: legal@zane.marketing

2. What personal data we collect

We collect personal data only when you actively provide it to us or when it is automatically generated by your use of the Website.

2.1 Data you provide directly

• Full name
• Email address
• Phone number
• Company or business name
• Any message or enquiry content you submit via a form
• Booking details (date, time preference) when scheduling a call
• Payment details processed through our payment partners (we do not store card numbers on our servers)

2.2 Data collected automatically

• IP address and approximate geographic location
• Browser type, version, and operating system
• Device type and screen resolution
• Pages visited, time spent, referral source, and click behaviour
• Cookies and similar tracking identifiers (see Section 6)

3. How we collect it

• Contact and lead forms:when you submit a form on the Website
• Booking widget:when you schedule a strategy call
• Payment flow:when you complete a paid transaction via our payment processor
• Analytics and advertising tools:automatically, through cookies and tracking scripts (see Section 6)
• Email communications:if you correspond with us by email

4. Why we collect it and legal basis

5. Third-party service providers

We use third-party tools and platforms to operate our business. These fall into the following categories:

• Web analytics:to understand Website traffic and user behaviour (e.g. tools such as Google Analytics or equivalent)
• Advertising and remarketing:to measure ad performance and show relevant content to people who have visited our Website (e.g. tools such as Meta Pixel, Google Ads, or equivalent)
• Customer relationship management (CRM):to manage leads, contacts, and client records
• Email marketing and automation:to send transactional and marketing communications
• Payment processing:to process fees for paid services (e.g. Razorpay, Stripe, or equivalent)
• Website hosting and infrastructure:to host and deliver the Website
• Scheduling and booking:to manage call bookings

The specific tools within each category may change from time to time as we update our technology stack. We will update this policy when the categories of tools we use materially change. All third-party providers we engage are required to handle your data securely and use it only to perform services for us.

We do not sell, rent, or trade your personal data to any third party. Data shared with third-party providers is shared solely to enable them to perform services on our behalf.

6. Cookies and tracking technologies

We use cookies, pixels, and similar tracking technologies on this Website. These may include:

• Essential cookies:required for the Website to function (e.g. form submission tokens, session handling). These cannot be disabled.
• Analytics cookies:used to understand how visitors interact with the Website (e.g. pages viewed, session duration, traffic sources). Data is aggregated and not personally identifiable in most cases.
• Advertising and remarketing pixels:placed by advertising platforms (such as Meta, Google, and others) to measure the effectiveness of ad campaigns and to enable remarketing to people who have visited the Website.
• Functional cookies:used to remember preferences and improve your experience.

The tracking tools and third-party pixels in use on this Website may be updated, added to, or removed at any time without individual notice to users, as part of our ongoing marketing and analytics operations. Continued use of the Website constitutes acceptance of the cookies described in this policy.

You can manage or disable non-essential cookies through your browser settings. Disabling cookies may affect your experience of the Website. Instructions for common browsers are available at aboutcookies.org.

7. Payment processing

Payments for our services are processed through third-party payment gateways (such as Razorpay or Stripe). When you make a payment, you are subject to the privacy policy and terms of the relevant payment processor in addition to this policy. We do not store your full card number, CVV, or banking credentials on our servers. We retain transaction records (amount, date, reference number, payer name) for accounting and legal compliance purposes.

8. How we store and protect your data

Your data is stored on servers located in India or in jurisdictions that provide adequate data protection standards. We implement reasonable technical and organisational security measures, including:

• HTTPS encryption for all data transmitted to and from the Website
• Access controls limiting data access to authorised personnel only
• Regular review of our data handling practices

No method of transmission or storage is 100% secure. In the event of a data breach that is likely to result in harm to you, we will notify you as required by applicable law.

9. How long we keep your data

• Lead enquiries and form submissions:retained for as long as the business relationship is active and for up to 3 years thereafter, unless you request deletion earlier.
• Client data and communications:retained for the duration of the engagement and for 7 years after its end, to meet tax, legal, and accounting obligations under Indian law.
• Payment records:retained for 7 years as required by the Income Tax Act, 1961.
• Analytics and cookies data:retained per the retention policies of the respective third-party tools, typically 14 months to 26 months.

10. Your rights under DPDPA 2023

Under the Digital Personal Data Protection Act, 2023, you have the following rights as a Data Principal:

• Right to access:request a summary of the personal data we hold about you and how it is being processed.
• Right to correction and erasure:request that we correct inaccurate or incomplete data, or erase your personal data where we no longer have a lawful basis to retain it.
• Right to grievance redressal:raise a complaint about how your data is handled.
• Right to withdraw consent:where processing is based on your consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of prior processing.
• Right to nominate:nominate another individual to exercise your rights in the event of your death or incapacity.

To exercise any of these rights, write to us at legal@zane.marketing. We will respond within a reasonable time and in any event within the period required by applicable law.

11. Children’s privacy

Our Website and services are directed at businesses and professionals and are not intended for individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has submitted data to us, contact us at legal@zane.marketing and we will delete it promptly.

12. Links to third-party websites

The Website may contain links to third-party websites. This policy does not apply to those websites. We are not responsible for their privacy practices and encourage you to review their respective privacy policies before providing any personal data.

13. Changes to this policy

We may update this Privacy Policy at any time. Changes take effect when the updated policy is published on this page. The “Last updated” date at the top of this page will reflect when the most recent revision was made. Your continued use of the Website after any change constitutes your acceptance of the updated policy. We recommend reviewing this page periodically.

14. Contact and grievances

For any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, contact us at:

Zane (Pipelines)
Faridabad, Haryana, India
Email: legal@zane.marketing

If you are not satisfied with our response, you may lodge a complaint with the Data Protection Board of India once it is operationalised under the DPDPA 2023.