- Pre-qualification logic built into the funnel to filter likely matches before submission.
- Lead-by-lead tracking with your team's disposition visible in a shared dashboard.
- Weekly quality reviews and targeting recalibration based on disposition data.
Engagement model
Cost Per Qualified Lead (CPQL)
Pay only for leads that meet your bar.
Book a free strategy callA step beyond CPL. We deliver, your team qualifies, and you pay only for leads that meet a pre-agreed qualification standard. Highest unit cost of any model, but no risk of paying for tyre-kickers. Every rupee spent is on a lead your team has confirmed is worth their time.
- Per-qualified-lead pricing is 2-3x CPL pricing, reflecting the higher bar and our additional risk.
- Requires a clear, documented qualification standard agreed before any campaign runs.
- Premium services (legal, financial advisory, healthcare) where unqualified leads are costly.
- Businesses with longer sales cycles where conversion-to-customer is non-trivial.
- Teams who have been burned by paying for volume with no quality control.
Before you commit
Frequently asked.
Who defines the qualification criteria?
We define it together before the engagement starts. Typically: correct geography, a stated intent, and a minimum budget or project-size threshold. The criteria are documented and signed, not verbal.
Who does the qualifying?
We build pre-qualification into the funnel so only likely matches reach your team. Your team makes the final call on each lead. If you reject a lead we believe met the criteria, we review it against the signed document together.
How are disputes resolved?
A shared dashboard with full lead history and your team's disposition notes. Disputed leads are reviewed against the signed criteria document. Disputes are rare because the bar is agreed before a single rupee is spent.