Engagement model

Hybrid Retainer

A lower fixed fee plus a performance kicker.

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A reduced monthly retainer combined with a performance bonus when we hit pre-agreed targets. Lower base cost than flat-monthly, and the performance bonus means our incentives are directly aligned with your results. We grow together or we do not grow.

What is included
  • All flat-monthly deliverables at a meaningfully reduced base retainer.
  • Performance bonus triggered for every qualified lead above the agreed monthly baseline.
  • Fully transparent targets and payment terms in the contract before engagement starts.
  • CRM integration and lead routing included.
What is not included
  • Same exclusions as flat-monthly: ad spend is separate, paid directly by you.
  • Performance bonus terms are agreed before engagement, never renegotiated mid-contract.
Best for
  • Established businesses with a stable revenue baseline who want to share upside.
  • Companies who want our incentives fully aligned with theirs.
  • Teams comfortable with some variable spend in exchange for a lower base commitment.
Before you commit

Frequently asked.

How is the performance bonus structured?
A lower fixed base retainer covers core management. A per-lead or per-qualified-lead bonus triggers for every lead above the agreed monthly baseline. The formula is in the contract before we start, not negotiated after results come in.
What if we hit the baseline in the first week?
Bonuses accrue from the first qualifying lead above baseline, regardless of when in the month they arrive. There is no smoothing or delay. The bonus is calculated and invoiced monthly against the same shared dashboard.
Can the baseline be renegotiated?
At each quarterly review, by mutual agreement. Never mid-contract. Both sides need to trust the terms are stable, so we lock the baseline for the contract term and revisit it together at renewal.